GUESS is celebrating its 30th anniversary with the launch of a new campaign starring Claudia Schiffer, who's modelled for the label since its early years.

Shot by photographer and longtime GUESS collaborator Ellen Von Unwerth, the campaign uses classic black and white images to showcase the limited edition pieces, which make up the 30th anniversary capsule collection. The range draws inspiration from iconic pieces from the GUESS archives, including cigarette pants and tie-waist tops.